This Video Marketing Best Practice Guide is designed to help B2B marketers engage with time-poor and hard to reach decision makers in a clear, concise manner. The Best Practice Guide explores the rising use of video being used as a marketing tool to drive opportunities and generate leads for marketers.
This Eprivacy Legislation Best Practice Guide is designed to help B2B marketers ensure that they are compliant with all the key pieces of marketing legislation – at both a UK and EU level. The Best Practice Guide introduces and explores recent changes to eprivacy law and the use of cookies. It also provides a background on the EU directive and what the consequences for marketers will be.
Mobile marketing has the potential to fundamentally change how B2B communications is conducted, allowing decision makers a deeper and more personal brand engagement at a time and place to suit them. This Mobile Marketing Best Practice Guide examines how B2B brands can use the many forms of mobile marketing (from SMS to apps) to maximise opportunities for customer engagement and presents practical advice and guidance on their implementation.
Increasingly these days, your content is your marketing – especially in business-to-business sectors. This Content Marketing Best Practice Guide explains how to use different forms of content (such as email newsletters, downloads, video, social media and many more) to drive interest in your products and services, build your brand and above all nurture potential customers through to sale.
This Email Marketing Best Practice Guide is designed to help B2B marketers make best use of their number one communications tool. It will help them evaluate, refine and improve every aspect of their email marketing activity, from strategy development through database management and content to post campaign analyisis.
This guide will help you leverage the power of Search Engine Optimisation (SEO) to maximise the visibility of your website and all relevant content, to ensure your brand, products and services are at the top of relevant search results, and consequently front-of-mind for your target audience.
