This Marketing to BRIC Countries Best Practice Guide is designed to help B2B marketers or influencers successfully drive expansion into one or more of the BRIC countries, and to understand marketing issues and implications of this task.
This Marketing to SMEs Best Practice Guide is designed to help B2B marketers or influencers understand how to market effectively to small and medium-sized enterprises (SMEs), as well as understand issues surrounding this objective.
This Data Best Practice Guide is designed to provide B2B marketers with guidance on how to use B2B data in the digital age, ensuring compliance with necessary legislation and the implications of new technology and social techniques.
This LinkedIn Best Practice Guide is designed to provide uninitiated B2B marketers with everything they need to know for managing a corporate brand presence on LinkedIn – from the fundamentals, all the way through to the most advanced techniques.
This Pinterest Best Practice Guide is designed to help B2B marketers or influencers understand new social media platform, Pinterest, and its potential implications and uses for them and their organisations.
This report is designed to help B2B marketers understand how to use thought leadership effectively as part of an integrated approach to marketing. It provides practical tips and advice for planning a thought leadership programme to help achieve a successful campaign.
This report is designed to help B2B marketers understand and utilise the enormous potential of marketing automation for their organisation. It provides a basic introduction to the terminology and technology, as well as detailed advice on successful strategies.
This report is a comprehensive guide to marketing to this very elite audience. From the psychological and attitudinal profiling of these individuals through to insight and channel selection, enabling marketers of any level to increase the effectiveness of their activity.
This Online Events Best Practice Guide is designed to help B2B marketers understand how to best utilise online events and the associated technology to achieve their marketing objectives. The guide provides detailed insight and advice from leading industry figures on areas including online event management, online formats such as webinars, webcasts and virtual conferences, objectives for online event usage, audiences, marketing strategy, driving leads, presenting solutions, online event design and selecting the right platform.