Best Practice Guides

In-depth practical guidance on a specific technique or business issue, including email marketing, social media, customer loyalty & retention, SEO & PPC and lead management.  

  • July 2015
    Once you’ve started to use account-based marketing (ABM) to engage your most important accounts, as with any marketing technique, you’ll have to start proving that it works. Measuring your ABM programme in the right way is crucial if you want to guarantee its long-term success, as it will not only help you to win trust within your business, but also help you to understand how to improve it along the way.
  • July 2015
    LinkedIn is the world’s largest professional social network – which is one of the reasons why it is the most popular platform among B2B marketers.
  • July 2015
    Most B2B marketers won’t have failed to notice the rise in popularity of account-based marketing (ABM) in the past couple of years.
  • July 2015
    Previously the realm of B2C marketers, Facebook is has become increasingly popular among marketers in the B2B sector as they recognise the network’s global reach may
  • May 2015
    If you’ve attempted to use social media as a platform for your brand, you’ll know it’s not as straightforward as posting simple updates at regular intervals.
  • April 2015
    Once you’ve found the right creative agency for your business, you need to ensure that you’re able to make the most of what it can offer.
  • January 2015
    B2B ecommerce has grown to twice the size of the B2C ecommerce sector, according to Forrester.
  • December 2014
    To get the most out of a creative agency, finding the one you are 100 per cent happy with is key. It can make a big difference to your bottom line. 
  • August 2014
    The corporate social responsibility (CSR) guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice and presents the critical dimensions of business value CSR can impact upon and contribute to. This guide outlines the standards of CSR, legislation and threats and how to measure success.
  • August 2014
    This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders. This guide provides a step-by-step approach to becoming an influencer through research and planning, marketing to other influencers and measuring success.