Best Practice Guides

In-depth practical guidance on a specific technique or business issue, including email marketing, social media, customer loyalty & retention, SEO & PPC and lead management.  

  • August 2015
    The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the process of implementing MA, or are thinking about it, you’ll know it isn’t straightforward.
  • July 2015
    Buyer personas can be hugely valuable for marketers as they strive to ensure their marketing is as closely aligned as possible to their buyers’ needs and expectation
  • July 2015
    Once you’ve started to use account-based marketing (ABM) to engage your most important accounts, as with any marketing technique, you’ll have to start proving that it works. Measuring your ABM programme in the right way is crucial if you want to guarantee its long-term success, as it will not only help you to win trust within your business, but also help you to understand how to improve it along the way.
  • July 2015
    LinkedIn is the world’s largest professional social network – which is one of the reasons why it is the most popular platform among B2B marketers.
  • July 2015
    Most B2B marketers won’t have failed to notice the rise in popularity of account-based marketing (ABM) in the past couple of years.
  • July 2015
    Previously the realm of B2C marketers, Facebook is has become increasingly popular among marketers in the B2B sector as they recognise the network’s global reach may
  • May 2015
    If you’ve attempted to use social media as a platform for your brand, you’ll know it’s not as straightforward as posting simple updates at regular intervals.
  • April 2015
    Once you’ve found the right creative agency for your business, you need to ensure that you’re able to make the most of what it can offer.
  • January 2015
    B2B ecommerce has grown to twice the size of the B2C ecommerce sector, according to Forrester.
  • December 2014
    To get the most out of a creative agency, finding the one you are 100 per cent happy with is key. It can make a big difference to your bottom line.