Business Cases

Business Cases

• 13 January 2012

  Mobile Apps: Business Case

  This Business Case provides B2B marketers with a background on apps for mobile and how to utilise and implement mobile into their wider marketing strategy.
  

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• 12 January 2011

  Marketing Automation: Business Case

  This Business Case outlines the background to marketing automation platforms, providing a background to the market, explaining what these applications do and providing practical guidance on how to implement one.

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• 25 October 2010

  Social Media: Business Case

  This Business Case provides B2B marketers with the background information that they might need to compile a social media strategy for their brand.

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