Business Cases

Generic information on the advantages of key investments in specific marketing initiatives, designed to help marketers sell projects to the board/FD, including social media and lead nurturing.

  • January 2012
    This Business Case provides B2B marketers with a background on apps for mobile and how to utilise and implement mobile into their wider marketing strategy.
  • January 2011
    This Business Case outlines the background to marketing automation platforms, providing a background to the market, explaining what these applications do and providing practical guidance on how to implement one.
  • October 2010
    This Business Case provides B2B marketers with the background information that they might need to compile a social media strategy for their brand.