B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
If you’re looking for detailed functional specifications for different customer relationship management (CRM) suppliers and platforms, or simply to understand how this technology can enable build and nurture customer loyalty and value as well as enhance up-selling and cross-selling opportunities, the Customer Relationship Management Technology Evaluation Guide is designed to meet your needs. It will help marketers to understand the vendor and platform landscape, and to shortlist and ultimately select those CRM systems that can enable them to achieve their companies’ goals.
