This Eprivacy Legislation Best Practice Guide is designed to help B2B marketers ensure that they are compliant with all the key pieces of marketing legislation – at both a UK and EU level. The Best Practice Guide introduces and explores recent changes to eprivacy law and the use of cookies. It also provides a background on the EU directive and what the consequences for marketers will be.
B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
