This Email Marketing Benchmarking Report provides a robust insight into trends, attitudes, metrics and investment in email marketing for B2B brands. The report gives a detailed picture, helping marketers to benchmark their email activity against industry standards and focus on aspects of their activity that need improving. The report includes: Usage and frequency of email marketing; investment in email marketing; data and targeting; ROI and measurement; suppliers and solutions.
This Email Marketing Best Practice Guide is designed to help B2B marketers make best use of their number one communications tool. It will help them evaluate, refine and improve every aspect of their email marketing activity, from strategy development through database management and content to post campaign analyisis.
