B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
If you’re looking for detailed functional specifications for different marketing automation suppliers and platforms, or simply to understand how this technology can transform your demand generation activities, the Marketing Automation Technology Evaluation Guide is designed to meet your needs.
This Business Case outlines the background to marketing automation platforms, providing a background to the market, explaining what these applications do and providing practical guidance on how to implement one.
