This Twitter Best Practice Guide is designed to help B2B marketers utilise and understand Twitter as a marketing tool in order to transform their social marketing activities to meet key objectives. The guide explores the rising use of B2B marketing on Twitter to drive opportunities, generate and nurture leads.
This benchmarking report is designed to explore the current use of social media among B2B organisations. It provides in-depth data and analysis on current trends and deployed B2B social media activities and it draws a detailed portrait of the ways B2B brands plan their budget and resource management and define the social media tools and techniques to adopt.
This Social Media Monitoring Technology Guide is designed to meet your social media marketing needs. It provides detailed functional specifications for different social media monitoring tools suppliers and platforms, and simply helps you understand how this technology can transform your social media marketing activities. This in-depth document will help marketers comprehend the vendor and platform landscape, and to shortlist and ultimately select those social media analytics systems that can help them achieve their companies’ social media marketing objectives.
B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
