Technology Evaluation Guides

Detailed functional information for different suppliers and platforms to help readers understand how technology can enable them to achieve their goals.

  • January 2012
    This Social Media Monitoring Technology Guide is designed to meet your social media marketing needs. It provides detailed functional specifications for different social media monitoring tools suppliers and platforms, and simply helps you understand how this technology can transform your social media marketing activities. This in-depth document will help marketers comprehend the vendor and platform landscape, and to shortlist and ultimately select those social media analytics systems that can help them achieve their companies’ social media marketing objectives.
  • August 2011
    If you’re looking for detailed functional specifications for different customer relationship management (CRM) suppliers and platforms, or simply to understand how this technology can enable build and nurture customer loyalty and value as well as enhance up-selling and cross-selling opportunities, the Customer Relationship Management Technology Evaluation Guide is designed to meet your needs.  It will help marketers to understand the vendor and platform landscape, and to shortlist and ultimately select those CRM systems that can enable them to achieve their companies’ goals.
  • April 2011
    If you’re looking for detailed functional specifications for different marketing automation suppliers and platforms, or simply to understand how this technology can transform your demand generation activities, the Marketing Automation Technology Evaluation Guide is designed to meet your needs.