A recent study found that people spend more time on their mobile devices than on their PCs. And over a month, on average twenty-nine hours and 14 minutes on their PCs and forty-one hours and forty-two minutes on their smartphones. Thanks to these devices and cloud connectivity, people are always ‘switched on’. They consume media and content in multiple formats – articles, video, gaming – and expect the experience to be consistent across all platforms. For marketers, this is a big opportunity, but one full of challenges. How do brands reach the right consumers, with the right content at the right time on the right device?