Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • August 2014
    The desire for the visual content has been brought about thanks to a change in the habits of technology users. More and more people connect to social media ‘on the go’, using their smartphones and tablets. This adjustment creates a change of context: users dedicate less time and attention to catching up on their social media, and therefore engage more with pictures rather than long texts. Great images therefore create traffic, but what makes a great image?
  • August 2014
    Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the salesperson can show thought leadership and establish themselves as a trusted resource. LinkedIn is the social network for professionals, with 2.7 million business pages and 35% of its users accessing the site every day; LinkedIn is the go-to social network for both professionals and salespeople alike.
  • July 2014
    Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. Success is tough in this new arena though, it is an issue that can throw up real challenges for inbound marketers who must ‘lure’ customers to their content.
  • July 2014
    Inbound marketing has blazed a path through the marketing world in the past few years, offering great return on investment (ROI) for those who fully understand the process. Many companies using inbound marketing are muttering about its lack of ROI. But why? Research by Tomorrow People shows companies are still not getting their content right.
  • July 2014
    Strategy for lead generation - inbound’s primary goal - involves looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they’ve got it right.
  • July 2014
    Some people find Twitter unfamiliar, intimidating and even unnerving. Although it may seem confusing from afar, this network is about using common sense and applying the same rules of behavior you would in one-to-one interactions. It’s simply another channel of communication that, when used effectively, can yield impressive results for your business.
  • July 2014
    Budget approval has been given and your marketing is up and running. But the sales don't match expectations. Do your sales techniques complement the marketing programme?
  • July 2014
    The digital era has heralded an irreversible shift away from traditional campaigns to real-time marketing; an approach powered by social media, which is rapidly evolving into a sophisticated set of capabilities around real-time social listening. 
  • July 2014
    Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on bottom line profits. After all, conversion is the difference between a sale and a fail. So, how can you optimise your conversion rate to boost profits?
  • July 2014
    Online marketing now creates the majority of leads for businesses. However, many companies still choose to invest in traditional marketing techniques. This Tomorrow People whitepaper explains why and how marketers can move their focus towards new online channels to gain an edge over competitors.