The game has changed. Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. B2B purchasing as an online world has transformed into an interactive process driven by the customer – not the vendor. Innovative companies have learned to decode the online behaviour of their prospects early on, giving them competitor advantage. This online behaviour – website visits, downloads, email responses and more – is what is meant by digital body language. In short, its cues can identify buyers and reveal their intentions to salespeople.