Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • April 2014
    With the possible exception of social media, inbound marketing has been the most widely discussed topic in the world of business marketing for the last few years. Content creation and dissemination has been positioned towards the top of almost all B2B marketers’ to do lists in this time, and it’s fair to say it has revolutionised the world of B2B marketing.
  • March 2014
    Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it. You need the result to be something new and unexpected, but still on-strategy and successful. 
  • March 2014
    Social business activities and the use of social technologies have been on the agendas of large organisations for more than 10 years. Whilst adoption was initially slow and the benefits were relatively unclear, many forward-thinking companies stuck with social platforms and found that they were able to transform the way they deliver service, interact with customers and broadcast corporate messages.
  • March 2014
    The emergence and adoption of digital, social and mobile technology have dramatically affected the way we do business today. The benefits go far beyond improving interactions with customers, learning more about your target demographics and nurturing stronger and more valuable relationships. Many organisations have now realised that social technology can help them bridge the divide between Marketing and IT, bringing the two departments together and helping them achieve more and increase the value they deliver to their businesses.
  • March 2014
    On January 15, 2013 Facebook introduced the world to Graph Search. Released in beta, Graph Search joins News Feed and Timeline as Facebook’s third foundational pillar, allowing users to search their social graphs with queries. Search results draw from any information a Page, place, group, app, game, or person has shared with connections or the public.
  • March 2014
    Marketo's comprehensive guide to all things marketing continues with this detailed look at lead generation. 
  • March 2014
    Technological advances such as marketing automation and advanced CRM systems means that the once colossal divide between sales and marketing is slowly being reduced, and both sides are seeing the benefits. Their newfound relationship is based on the principles of information sharing, team work and a common goal. 
  • March 2014
    In the B2B world, building shareholder value has always been done through building strong relationships. As the world has moved online, those relationships need to be built and maintained there now too. Social media marketing is the activity of the moment and although building and maintaining a successful opt-in community is a significant investment - in terms of both budget and resource, that needs to be looked at as a long-term approach (typically they will take two years to deliver results) - if it’s done right it can deliver enduring benefits for your business, which translates into better, more sustainable returns for your shareholders.
  • March 2014
    Marketing has moved up the strategic agenda in recent years due to the changes that the digital revolution has brought. Gone are the days when it was seen as a nice to have and the first area to cut costs when budgets were tight: the move online means that marketing is now recognised as having a huge role to play in a company’s sustainable revenue generation.
  • March 2014
    To drive leads and build business, the content you provide through multiple channels must attract and help convert targeted prospects and customers at the point of engagement. This is challenging in an environment where individuals are flooded with marketing information day by day, so most organisations now have a content marketing strategy.