In an increasingly connected, web-based world we need a new mindset. Many commentators have spoken about the basic model for media and marketing being broken. While media fragmentation is seen as a challenge, an expanding range of media options is also an opportunity.
Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free...
Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday.
Social Selling is the practice of leveraging social networks to build a personal brand, network deeper, and gather sales intelligence and social listening in the sales cycle.
Move over traditional CRM. The social media has given customers the power of conversation and companies have begun to “meet” customers on the social Web, giving rise to Social CRM.
As buyers become more blind to marketing communications, how can you make sure the information they do see is influential to their decision making process?
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