Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • October 2014
    It’s easy to get overwhelmed by the various privacy changes happening around the world. But, as marketers, we must remember that we don’t just sell things. We tell stories that inspire people to invest in our brands — and how we tell those stories is just as important as the stories themselves.
  • October 2014
    With more and more content being produced everyday it's essential marketers have a process in place to to get the most out of their inbound marketing campaigns. Businesses have been using magazines, whitepapers, and other printed collateral to find new customers and build loyalty among existing ones for decades. More recently, digital platforms, such as the web and mobile, have become increasingly important and effective ways to grow and retain a customer base.
  • October 2014
    B2B Marketing’s fourth annual B2B Marketing Leaders Forum was held at the Millbank Tower, London, on 24 September 2014. The event was designed exclusively for global client-side marketing leaders to address the key issues that are driving their agendas and provide a platform to hear best-in-class solutions from industry peers.
  • September 2014
    B2B Marketing and Google recently joined forces to investigate whether B2B brands are securing enough revenue from digital channels.
  • September 2014
    People don’t buy from brands, they buy from people. More importantly, they want advice, services, and even products from people they trust. As a result, it's important companies position their employees as thought leaders B2B buyers can trust. This is where personal branding comes in. Personal branding is about positioning yourself, or members of your team, as experts in your field by sharing knowledge with your audience in order to earn their trust.  
  • September 2014
    Thirty-nine per cent of B2B marketers say blog posts are their most valuable content asset, while 55 per cent B2B professionals turn to blogs for business information. Consequently, business blogging can produce a range of benefits from improving SEO ranking to generating leads. However, marketers have to get it right.
  • September 2014
    An downloadable overview of B2B Marketing's training services that include online or face-to-face workshops, bulk training for teams and bespoke training sessions.  
  • September 2014
    Generating indisputable ROI linked to advertising in traditional media —television, print, or radio— is next to impossible for marketers. This is why content marketing can be so valuable. When done right, it is a highly measurable part of your marketing mix — one that can prove increased brand awareness, engagement, and even bottom-line results. 
  • September 2014
    The game has changed. Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. B2B purchasing as an online world has transformed into an interactive process driven by the customer – not the vendor. Innovative companies have learned to decode the online behaviour of their prospects early on, giving them competitor advantage. This online behaviour – website visits, downloads, email responses and more – is what is meant by digital body language. In short, its cues can identify buyers and reveal their intentions to salespeople. 
  • September 2014
    Content marketing is based on the premise that creating highly engaging and relevant content which meets the needs of your customers and prospects will help drive new business in a cost effective way. However, implementing a new content marketing programme is by no means easy and marketers will have to overcome an array of challenges to ensure their campaigns are a success.