Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • September 2015
    Content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. All too often, people tend to look backward to repurpose, focusing on content that has already been produced. This should certainly be something you do before implementing a content marketing program; however, the best way to approach repurposing is to proactively plan it into your strategy from the start.
  • August 2015
    Digitally connected customers demand consistent, personalised experiences each time they interact with your brand across digital channels. How can you ensure delivery of meaningful experiences that build brand loyalty and drive revenue to every customer – every time? 
  • August 2015
    Preparing for events can be the source of much deliberation, haggling, and planning. However, once you’ve got a picture of what your stand is going to look like, you’ve planned which products to showcase, your staff are ready to go with their business cards, iPads and brochures, there are three fundamental questions you should ask yourself next.
  • August 2015
    The average B2B decision-making group includes 5.4 buyers, and the likelihood of a purchase decision being made drops to 30 per cent with that number. B2B sales and marketing teams need more than just a great product or service to win over often skeptical and disparate buying groups. Complex deals require consensus among a wide range of stakeholders across the organisation. To win bigger deals, sales and marketing must work to identify challenger customers, to forge a healthy consensus.
  • August 2015
    Email marketing has many advantages – perhaps the most valuable is its ability to be measured; marketers are able to track exactly how well their investment is doing. The essential metrics – delivered, opened, clicked or click to open – serve marketers well and generally continue to reveal how they achieve objectives. In some cases, however, these metrics may be a blunt instrument.
  • August 2015
    A recent survey found that eight per cent of email marketers spend no time on strategy and planning while 29 per cent spend no time on optimisation. This may be because most marketers simply don’t have enough time in the day to do all that is asked of them. However, the most successful marketers find tools that enable them to quickly test and learn, improve and move forward continuously.
  • August 2015
    B2B ecommerce is the fastest growing element of the business world. If you’re one of the 50 per cent of B2B organisations not doing it already, then you need to start. If you are, then you need to make sure that your customer journey offers best possible quality at every stage.
  • August 2015
    Marketers no longer need to heavily invest in enterprise level tools to get the most from their campaigns. Thanks to the array of flexible and affordable software available, new technology has empowered marketers to be nimble enough to quickly create, distribute and analyse their campaigns, without spending a fortune.
  • August 2015
    We all know that the days of marketing as an art are over – in the age of big data and ever-evolving technologies across multichannel platforms, marketers know they have to treat their craft as more of a science. You’d have to be living in a cave not to know that making effective use of data is the future of marketing. But how do you use this knowledge to make a demonstrable impact?
  • July 2015
    Telling a brand’s story is an integral part of a successful content marketing strategy. However, not everyone knows how to tell stories effectively, and many don’t even know where to start.