Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • July 2015
    Telling a brand’s story is an integral part of a successfull content marketing strategy. However, not everyone knows how to tell stories effectively, and many don’t even know where to start. 
  • July 2015
    Ninty-one per cent of B2B purchasers said that WOMM – word of mouth marketing – is the most important influencer in their buying process. And what's more, getting your customers to do your marketing for you is the most effective way to sell your products and services. Word-of-mouth marketing has long been recognised as one of the most powerful tools in a B2B marketers arsenal, but do you know just how important it is?
  • July 2015
    When it comes to leads, often the focus is on big numbers. With research suggesting that more than half of brands are going to boost their digital marketing spend this year, it's vital to remember that database management values quality over quantity. What topped the list of most important marketing objectives in a recent benchmark survey was quality of leads (65 per cent) rather than quantity (43 per cent), highlighting the danger of blowing budget on attracting a multitude of disengaged contacts.
  • July 2015
    Gaining new leads is the single most difficult challenge for any business, particularly if it is a new one or trying to establish itself in the market. But while for some companies marketing might sound incredibly daunting, it is something that every business owner has to face in order to survive and thrive. New leads mean new business – it’s that simple.
  • July 2015
    Webinars play a vital role webinars in today’s content marketing mix. Combining the right presenter and the right messaging with the right audience is a great way to establish thought leadership. Webinars tend to attract the kind of people who are moderately curious, have unmet needs or are actively searching for a solution to their problem — in a word, prospects. But webinars aren’t about selling; they’re a means to inform, educate or inspire participants to take the next step and have a proper conversation with your business, one that can ultimately result in conversion.
  • July 2015
    Nine out of 10 organisations are now marketing with content – going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalised the way companies communicate. Hashtag campaigns have become as compelling as taglines. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment.
  • July 2015
    A recent study found that people spend more time on their mobile devices than on their PCs. And over a month, on average twenty-nine hours and 14 minutes on their PCs and forty-one hours and forty-two minutes on their smartphones. Thanks to these devices and cloud connectivity, people are always ‘switched on’. They consume media and content in multiple formats – articles, video, gaming – and expect the experience to be consistent across all platforms. For marketers, this is a big opportunity, but one full of challenges. How do brands reach the right consumers, with the right content at the right time on the right device?
  • June 2015
    Getting the measurements right can help agencies prove marketing ROI on everything they do - meaning they need never lose a retainer. It’s more than one-hundred years since John Wanamaker - department store magnate and pioneer of marketing - said: 'I know half my advertising dollars are wasted. I just don’t know which half.' While businesses in the last millennium may have accepted that state of affairs, the same can't be said today. If an agency can’t prove the value and ROI of the campaigns it runs, it will be one of the first expenses to get cut at budget review time.
  • June 2015
    The Content Marketing Buyer's Guide is a go-to resource for marketers seeking to compare some of the leading content management platforms and content marketing agen
  • June 2015
    Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All too often, businesses are approaching data with confused, haphazard strategies and unreasonable expectations as to what data can accomplish. As a result, the immense potential and value of databases is being squandered.