Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • July 2014
    Some people find Twitter unfamiliar, intimidating and even unnerving. Although it may seem confusing from afar, this network is about using common sense and applying the same rules of behavior you would in one-to-one interactions. It’s simply another channel of communication that, when used effectively, can yield impressive results for your business.
  • July 2014
    Budget approval has been given and your marketing is up and running. But the sales don't match expectations. Do your sales techniques complement the marketing programme?
  • July 2014
    The digital era has heralded an irreversible shift away from traditional campaigns to real-time marketing; an approach powered by social media, which is rapidly evolving into a sophisticated set of capabilities around real-time social listening. 
  • July 2014
    Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on bottom line profits. After all, conversion is the difference between a sale and a fail. So, how can you optimise your conversion rate to boost profits?
  • July 2014
    Online marketing now creates the majority of leads for businesses. However, many companies still choose to invest in traditional marketing techniques. This Tomorrow People whitepaper explains why and how marketers can move their focus towards new online channels to gain an edge over competitors.
  • July 2014
    Changes in buyer behaviours continue to evolve as new social technologies are introduced. Plus, buyers are thoroughly researching your business to validate your offering – but as the freedom of online opinion grows, are you losing control?
  • July 2014
    Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the stage for exciting possibilities for retailers to reach and engage with customers, but other early adopters including Estimote, shopBeacon and Swirl, are hot on their heels, delivering Beacon applications that go far beyond retail.
  • July 2014
    This report is based on research carried out by B2B Marketing and Experian Data Quality. It features the feedback of 163 B2B marketing professionals and focuses on their use of email in a work environment.
  • June 2014
    This report details the findings of research, carried out in conjunction with Sitecore, examining the changing face of markeitng and its role in the digital buying process. 
  • June 2014
    With a heavy focus on social media marketing within the B2B world, aligning your social-media strategy with key business goals can enhance more than just your marketing.