Today’s business environment is changing. Technology is transforming the way we do business, and mobile communication is at the forefront of this change. This transformation is immediately apparent in our own personal lives. From a business perspective, mobile technology presents a huge opportunity to fundamentally improve key business functions. Sales in particular is a key area for any business, and research has shown that the majority of a sales representative’s time is spent on emails, meetings, calls and administrative duties – with as little as 30 per cent of their time actually spent selling. Enterprise applications can help redress the balance by streamlining administrative tasks and increasing the amount of the time spent on selling.