Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • June 2015
    The Content Marketing Buyer's Guide is a go-to resource for marketers seeking to compare some of the leading content management platforms and content marketing agen
  • June 2015
    Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All too often, businesses are approaching data with confused, haphazard strategies and unreasonable expectations as to what data can accomplish. As a result, the immense potential and value of databases is being squandered. 
  • June 2015
    This report discusses the findings of a survey of over 250 FastStats software users working within marketing and technology disciplines across a variety of industries. The research aimed to discover what organisations are doing with their data in the areas of social media, real-time, and multichannel marketing.
  • June 2015
    Welcome to the age of engagement. Throughout the B2B world, customers now expect to be heard and they demand to be involved. As a result, brands need to adapt their communications to suit the changing needs of the B2B buyer.
  • June 2015
    The tech landscape is changing at an unprecedented pace. It presents challenges for the marketers relying on marketing technology but it also means the people charged with marketing the solutions themselves face a continually evolving series of challenges.
  • June 2015
    Marketing automation leads to improved effectiveness and efficiency across a range of marketing activities. It offers savings in time and money, while enhancing your connection with prospects and customers. This means that the question is not ‘should we employ marketing automation?’ but ‘how and when should we employ it?’
  • June 2015
    Everything is changing in B2B marketing. New content forms – blogs, videos, webinars, Twitter, Vine, Instagram – hardly existed in B2B marketing a mere two years ago and yet now seem imperative, in some way, to any marketing campaign. And on top of this customers are evolving just as rapidly, becoming more empowered, more overloaded with content and with shorter attention spans than ever before. Your marketing plan needs to change too.
  • June 2015
    In the B2B space, companies, products, solutions and services often lack true differentiation, have to compete in a crowded, noisy and cost-cutting marketplace, or simply don’t have the marketing and sales resources required to build and sustain a dominant position. Despite this, it is possible to succeed – and for small and medium sized companies it’s often possible to succeed against bigger, better resourced and aggressive competitors or industry-leading brands.
  • June 2015
    Webinars have become invaluable tools for companies to communicate to their prospects, customers and partners. The evolution of webcasting technology has enabled organisations to create engaging and interactive content that has value across the entire buying cycle. For many companies, however, webinars have a very limited lifespan beyond the initial live date. This doesn't have to be the case.
  • May 2015
    Copywriting for companies such as Coca-Cola and Red Bull is exciting and rewarding – that needs little explanation. However, pension providers and FX traders may have to try a little harder. Not only do they need to make potentially dull products sound interesting, but they need to do it in a way that complies with a very strict set of rules and regulations. Needless to say, this can be tough. But that’s precisely why writing financial copy can be so rewarding.