Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • May 2015
    The Marketing Automation (MA) Buyer’s Guide is the go-to resource for marketers seeking to compare some of the top MA vendors and agencie
  • May 2015
    The digital age has altered the B2B buying process considerably. Buyers are engaging with sellers much later in the buying process than they used to. Research conducted by the Marketing Research Council and published in the Harvard Business Review suggests that on average almost 60 per cent of the buying process is completed prior to a business buyer wanting to meet or engage directly with a potential supplier. This delay in buyer engagement with sellers has proved a challenge for B2B companies reliant on traditional methods of lead generation and sales.
  • May 2015
    Telemarketing has been an effective and efficient marketing technique for decades. Despite the massive shifts in customer behaviour – thanks largely to the rise of the social media networks – telemarketing has continued to be a mainstay within the marketing armoury of all businesses in the B2B space. Indeed, telemarketing has proven its worth time and again as a channel where long and lucrative commercial relationships are forged and maintained.
  • May 2015
    Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.
  • May 2015
    Today’s customers live in a multichannel world where they are always connected, always on the go, and always informed. They connect with the sales process across a wide variety of touchpoints, with social media playing a pivotal role in their buying journey. These empowered customers seek their own information, share experiences and insights with others, and expect fast answers to enquiries through their channels of choice. In doing so they generate vast quantities of data that marketers can use to provide them with relevant, personalised experiences that intelligently move them through their buying process.
  • May 2015
     Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront costs when running a direct campaign; as a result a scrupulous approach to reviewing all areas is necessary – from data integrity to relevance of personalisation.
  • April 2015
    During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has significantly changed the way marketers and PR professionals are required to interact with their customers, prospects, and the media. As these marketing dynamics continue to change there is increased pressure on marketers to update their strategies. 
  • April 2015
    Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. Creating a strong brand reputation and a thriving social community is the key to fostering brand advocacy among social media users. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to consumers.
  • April 2015
    While digital, social and content remain the long-standing hot topics of B2B marketing, it is clear that human interaction still lies at the heart of successful business development with B2B prospects. The majority of B2B sales are closed only after face-to-face meetings. This underscores the importance of human interaction and reflects why telemarketing is an important part of creating B2B sales opportunities. With the unique ability of human interaction to influence prospects, how can this crucial marketing channel be effectively implemented?
  • April 2015
    It is agreed among data consultants that 'big data' is a buzzword and the real way to understand your customer is 'data profiling'. Most marketers will have a good idea of who their personas are, what job roles they do and what their business pains are. However, data consultants can help you to learn more about your customers - leading to increased marketing campaign success - with six techniques.