Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • September 2014
    Thirty-nine per cent of B2B marketers say blog posts are their most valuable content asset, while 55 per cent B2B professionals turn to blogs for business information. Consequently, business blogging can produce a range of benefits from improving SEO ranking to generating leads. However, marketers have to get it right.
  • September 2014
    An downloadable overview of B2B Marketing's training services that include online or face-to-face workshops, bulk training for teams and bespoke training sessions.  
  • September 2014
    Generating indisputable ROI linked to advertising in traditional media —television, print, or radio— is next to impossible for marketers. This is why content marketing can be so valuable. When done right, it is a highly measurable part of your marketing mix — one that can prove increased brand awareness, engagement, and even bottom-line results. 
  • September 2014
    The game has changed. Your next customer will research and evaluate your products through websites and online networks long before your salespeople get involved. B2B purchasing as an online world has transformed into an interactive process driven by the customer – not the vendor. Innovative companies have learned to decode the online behaviour of their prospects early on, giving them competitor advantage. This online behaviour – website visits, downloads, email responses and more – is what is meant by digital body language. In short, its cues can identify buyers and reveal their intentions to salespeople. 
  • September 2014
    Content marketing is based on the premise that creating highly engaging and relevant content which meets the needs of your customers and prospects will help drive new business in a cost effective way. However, implementing a new content marketing programme is by no means easy and marketers will have to overcome an array of challenges to ensure their campaigns are a success.
  • September 2014
    With the new abundance of online and offline channels, the challenge for marketers is not only keeping pace with the increasingly complex customer journey, but also knowing how and when to engaged. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting in this new 'age of the customer' and the challenges they face.
  • August 2014
    The desire for the visual content has been brought about thanks to a change in the habits of technology users. More and more people connect to social media ‘on the go’, using their smartphones and tablets. This adjustment creates a change of context: users dedicate less time and attention to catching up on their social media, and therefore engage more with pictures rather than long texts. Great images therefore create traffic, but what makes a great image?
  • August 2014
    Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the salesperson can show thought leadership and establish themselves as a trusted resource. LinkedIn is the social network for professionals, with 2.7 million business pages and 35% of its users accessing the site every day; LinkedIn is the go-to social network for both professionals and salespeople alike.
  • July 2014
    Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. Success is tough in this new arena though, it is an issue that can throw up real challenges for inbound marketers who must ‘lure’ customers to their content.
  • July 2014
    Inbound marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. There is, however, a serious problem.