Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • December 2014
    When you think of social advertising, you might think of the ads you see on the side of your Facebook profile, and you’d be right. Partially.Social advertising is about advertising on social networks. But it’s also about enticing people to interact with your ads, instead of ignoring them. By using social influence, game mechanics, friend-to-friend content sharing, trusted recommendations, and other social dynamics, brands can increase the value and effectiveness of their marketing spend while simultaneously reducing the cost.
  • December 2014
     Historically change has been resisted in the public sector as it can bring huge risks. However, nowadays the rewards outweigh the risks and this sector is much easier to connect with. This whitepaper confronts some of the myths and misconceptions that surround the public sector and highlights the benefits of connecting with it.
  • December 2014
    Based on the opinions of over 200 marketing managers, this paper discusses 10 factors that will impact the success of your B2B telemarketing campaign. The study results are divided into three sections:Why B2B telemarketing should be your preference. Improving preparation before the campaign.The positive effects of B2B telemarketing.
  • December 2014
    New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers.
  • December 2014
    Content marketing is the art of creating, curating, and distributing valuable content, combined with the science of measuring its impact. Central to content marketing is the belief that if businesses deliver consistent, helpful information to buyers at the right time, then prospects will ultimately reward the company with their purchase and loyalty.
  • December 2014
    Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your customer database is; fit for purpose, contains relevant and accurate data, as we all provides the information you need to create targeted and personalised marketing campaigns.
  • November 2014
    In B2B marketing content remains king, however, proving content's worth remains a struggle for many professionals. This is because marketing teams forget about measurement during content creation, so they don't set up objectives or goals. Even when goals are set up, they are often not aligned to the metrics that matter to stakeholders.
  • November 2014
    This Marketo whitepaper explores the different tools which contribute to an effective content marketing strategy. These tools will help your brand engage with potential customers early in the buying cycle and build long-lasting relationships with them over time.
  • November 2014
    Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. The B2B buyer’s initial contact with sales would signal the start of a relationship and the beginning of the purchasing journey. Now, the balance of power has shifted. According to a recent study by Google and CEB, the average B2B customer will only contact the sales team once they are 60 per cent of the way through the sales process.
  • November 2014
    B2B Marketing’s Official Guide to Email Service Providers (ESP) is a comprehensive examination of ESP vendors. It’s an indispensable