Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • March 2015
    Scam artists use clever schemes to make millions of pounds from people around the globe each year. Although it is the scammer's goal to defraud their victims, marketers are able to use some of their techniques for legitimate email marketing campaigns.We may be reluctant to admit it, but targeted mailing lists are the future for marketers and scammers alike.
  • February 2015
    Today’s business environment is changing. Technology is transforming the way we do business, and mobile communication is at the forefront of this change. This transformation is immediately apparent in our own personal lives. From a business perspective, mobile technology presents a huge opportunity to fundamentally improve key business functions. Sales in particular is a key area for any business, and research has shown that the majority of a sales representative’s time is spent on emails, meetings, calls and administrative duties – with as little as 30 per cent of their time actually spent selling. Enterprise applications can help redress the balance by streamlining administrative tasks and increasing the amount of the time spent on selling.
  • February 2015
    Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your customer database is; fit for purpose, contains relevant and accurate data, as we all provides the information you need to create targeted and personalised marketing campaigns.
  • February 2015
    Companies of all sizes are interested in generating a healthy pipeline, nurturing quality leads, and closing sales. Unlike Fortune 500 companies, SMBs are trying to accomplish all of this with limited resources and time. 
  • February 2015
    Running a highly engaged marketing campaign can be a costly venture and is not always the best way to get your company noticed. This is where super fans - or brand advocates can prove invaluable. These customers will help spread the word about your brand in a much more effective way than paid opportunities can.
  • February 2015
    Today email deliverability and privacy matter more than ever. With evolving standards and regulations, the stakes are high for those that don't comply. As a result, email marketers need to master deliverability and understand privacy laws in order to ensure their campaigns are a success. To achieve a high rate of email deliverability, marketers must manage their organisations' reputation, email distribution lists and optimise content. 
  • February 2015
    As a direct result of the changes that digital marketing has brought about, the art of copywriting has changed dramatically.  The old rules, while perhaps not entirely defunct, have been supplemented by new rules made and necessitated by the rise and rise of the internet.
  • February 2015
    Content marketing is a practice fraught with difficulties. And with nine out of 10 companies now frequently practicing it, it is essential content marketers keep on top of their game in order to maintain competitive advantage. Fortunately, most of these difficulties are foreseeable and amendable; equipped with the right knowledge, marketers can overcome these pains. 
  • February 2015
    Personalisation is no longer an option, but vital if your brand is going to succeed in this new era of marketing.Creating customer personas is the perfect way to ensure your marketing is personalised. Personas are fictional profiles of customers, created by analysing data and linking together common themes.By creating these types of profiles companies can ensure they address prospects individually, therefore ensuring campaign success.
  • February 2015
    Brands need to utilise their social channels to create and promote content that prospects want to consume and share.However, this is easier said than done. Recent research by Tomorrow People showed that 55 per cent of marketers don't feel their content is achieving maximum ROI. Meanwhile, only 31 per cent of marketers believe their social listening is fully effective.