Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • March 2015
    By 2017 there will be 206 billion emails sent every day to 4.9 billion email accounts. Even in 2015, there are 100 billion spam emails churned out on a daily basis. Cutting through all of that digital clutter requires thinking past the send button to leverage a mixture of tactics that will drive significant and measurable results from all of your marketing, not just email.
  • March 2015
    Marketers have seen their jobs transform over the past ten years. The transformation is happening again but faster this time. Research commissioned by Marketo found that, more than 80 percent of senior level marketers say they need to restructure marketing to better support the business. And 29 percent believe the need for change is urgent.
  • March 2015
    In an age of information overload, video is a great way to bring attention to your business. It’s naturally engaging, and it provides content that’s easy to digest. Video is a growing element of a successful content strategy, but achieving great results with your video content is more than just about making an engaging video. It’s about getting your audience to watch it and follow the call-to-action.
  • March 2015
    As the digital age continues to evolve, enterprise technology buyers are under growing pressure to invest in solutions that deliver the digital experiences that customers have come to expect. Indeed, 70 per cent of modern buyer decisions have been made before customers ever engage with sales. So, it's imperative that businesses provide the customer experiences that will engage prospects, whatever stage they are in the buying cycle.
  • March 2015
    When planning a campaign most companies measure its outcomes using the metrics that are easily available. Unfortunately these don’t generate the best insights.The information marketing managers need simply isn’t in the data. The audience you’re approaching may be too diverse, your content too broad to actually appeal. As a result, when deciding which metrics to measure your first task should be ensuring that the data measures up.
  • March 2015
    Over the past few years, B2B marketing has changed dramatically. The continued rise of inbound and content marketing coupled with ever-improving lead nurturing techniques, means that modern B2B marketers have more channels and strategies at their disposal than ever before. But, with the growth of social media channels also high on the agenda, marketers can find themselves struggling to effectively manage all of the new communication techniques in a cost effective way.
  • March 2015
    Scam artists use clever schemes to make millions of pounds from people around the globe each year. Although it is the scammer's goal to defraud their victims, marketers are able to use some of their techniques for legitimate email marketing campaigns.We may be reluctant to admit it, but targeted mailing lists are the future for marketers and scammers alike.
  • February 2015
    Today’s business environment is changing. Technology is transforming the way we do business, and mobile communication is at the forefront of this change. This transformation is immediately apparent in our own personal lives. From a business perspective, mobile technology presents a huge opportunity to fundamentally improve key business functions.
  • February 2015
    It is often assumed that marketers need to trudge through mounds of data to do their jobs effectively; to move pipeline, show value, and contribute to the bottom line. However, the truth is that many of the endless columns of numbers and metrics are not actually being used and are therefore wasting time. This is why marketers need to streamline their reporting and analytics - for this, a strategy is needed.
  • February 2015
    Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your customer database is; fit for purpose, contains relevant and accurate data, as we all provides the information you need to create targeted and personalised marketing campaigns.