Partner downloads

A wealth of insight and advice drawn from our network of partner organisations covering every conceivable aspect of marketing. 

  • April 2015
    During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has significantly changed the way marketers and PR professionals are required to interact with their customers, prospects, and the media. As these marketing dynamics continue to change there is increased pressure on marketers to update their strategies. 
  • April 2015
    Social media has brought new opportunities and fresh challenges for companies looking to further connect with their audience. Creating a strong brand reputation and a thriving social community is the key to fostering brand advocacy among social media users. While word-of-mouth brand advocacy has always been important, its scope was previously limited to the people you connected with and interacted with on a regular basis. Social media has removed that limitation and given new power to consumers.
  • April 2015
    While digital, social and content remain the long-standing hot topics of B2B marketing, it is clear that human interaction still lies at the heart of successful business development with B2B prospects. The majority of B2B sales are closed only after face-to-face meetings. This underscores the importance of human interaction and reflects why telemarketing is an important part of creating B2B sales opportunities. With the unique ability of human interaction to influence prospects, how can this crucial marketing channel be effectively implemented?
  • April 2015
    It is agreed among data consultants that 'big data' is a buzzword and the real way to understand your customer is 'data profiling'. Most marketers will have a good idea of who their personas are, what job roles they do and what their business pains are. However, data consultants can help you to learn more about your customers - leading to increased marketing campaign success - with six techniques. 
  • April 2015
    The B2B landscape has changed dramatically in recent years and meeting sales targets is getting more difficult for those businesses that have not adapted. An understanding of the motivation and behaviour of modern buyers is needed to be able to achieve sustainable sales success. In order to adapt and maximise opportunities, sales and marketing need to work together. The modern marketer needs a new approach to identify and reach buyers, while sales professionals need to adjust how they approach their prospects and try to close deals.
  • April 2015
    Across the B2B marketing sector, everyone understands that data is important – but is that knowledge translating into action? B2B Marketing teamed up with Marketscan to uncover the attitudes to data across the industry and examine where marketers are still struggling to keep up. 
  • March 2015
    Studies show that UK businesses are losing 17 per cent of potential revenue through bad data lists. By Investing in an up-to-date data list, companies are able to identify and target key decision makers while retaining their revenue. Rather than a luxury that a tight budget cannot afford, data should be seen as a fundamental need for marketing departments striving to achieve its goals.
  • March 2015
    The strategy for effective lead generation – inbound marketing's primary focus – is simple: focus on what you want your website to do, rather than what it is. Despite this, over half of marketers don't think they're doing it right. When it comes to revitalising lead generation, making a few small changes can see figures increase dramatically – the overarching theme is thinking about processes rather than points.
  • March 2015
    Seventy-five per cent of CEOs want marketing to focus more on ROI. As a result, CMOs are facing a dilemma: they have to find ways of constantly attributing revenue to efforts while focusing on driving their company forward into the digital age. The key challenges lie within the ever-growing number of digital channels and systems – customers are becoming frustrated by the lack of personalisation and inconsistencies throughout these channels. 
  • March 2015
    Traditionally slow to act, and – in many cases – not particularly regarded as being frontrunners in forward-thinking working practices, B2B organisations have struggled when it comes to learning to operate in an increasingly digital selling environment. In some areas it does feel like a tipping point has been reached, though. Few people are still questioning how relevant investment in technology is. In most cases the conversation has moved on. But how are B2B brands juggling the challenges and opportunities associated with digital?