and simply helps you understand how this technology can transform your social media marketing activities. This in-depth document will help marketers comprehend the vendor and platform landscape, and to shortlist and ultimately select those social media analytics systems that can help them achieve their companies’ social media marketing objectives. Overview:
The growth of social media has been astronomic over the last five years, and as an increasing number of B2B brands incorporate social media into their overall marketing strategy, it’s more important than ever for brands to track and measure its success with social media analytics.
By utilising social media monitoring tools, enterprises in the B2B sector can gain perspective on how their brand is perceived by monitoring conversations their customers are having – positive, negative or neutral comments – in the social sphere. This will help B2B marketers understand sentiment, implement a social media strategy so they can leverage social media tools to reinforce their brand message and make tangible commercial gains.
B2B marketers have a wealth of choice when it comes to monitoring tools, functionality options tailored to what metrics companies want to measure. This Social Media Monitoring Technology Guide includes detailed information on different suppliers and platforms to help B2B marketers understand how using analytical tools can help them to achieve their social media marketing goals.
When chosen carefully, social media analytics can offer marketing companies vast amounts of data and insight into customer activity so they can stay engaged with their target audience – key to monetising this channel.
This guide will help you:
- Understand the market – social media analytical tools and what questions you should be asking before buying.
- Understand functionalities – explore core functionality different solutions have to offer.
- Evaluate vendors – examine suppliers on an in-depth level. Compare and contrast functionality from all the leading platforms.
- Create a shortlist – select which platforms are right for you.
This guide covers:
- Company information – a brief overview of each vendor.
- Products – a comprehensive breakdown on their USPs, features and functionality.
- Implementation – application integration, collaboration tools and training.
- Contact management – costs and customers.
Section 1 – About the market
1.1 Introduction
1.2 Overview
1.3 Functionality
1.4 Pricing
1.5 The players
1.6 The future
1.7 Functionality comparison table
Section 2 – Solution profiles
2.1 Brandwatch
2.2 CI View (Collective Intellect)
2.3 Cision Social Media
2.4 ComMonitor (Netbreeze)
2.5 Conversation Miner (Converseon)
2.6 Heartbeat (Sysomos)
2.7 MAP (Sysomos)
2.8 Meltwater Buzz
2.9 MutualMind
2.10 Radian6
2.11 SM2 (Alterian)
2.12 Spiral16
2.13 TwentyFeet
2.14 Visible Intelligence (Visible Technologies)
This guide is suitable for:
- Brand marketers
- Customer service heads
- Digital marketing professionals
- Heads of marketing
- Heads of social media
- Marketing directors
- Marketing executives
- Marketing managers
- PR agencies
- PR teams
- Anyone involved in the process of defining or re-defining social media strategies
