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Research & reports

The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice.
This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders.
This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations.

Case studies

Chango publishes print magazine to high the power of programmatic to customers
Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects.
Standard Life launches campaign to promote thought leadership and re-engage audience.

How tos

Irfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising
David Chalmers, marketing director, Europe at Cvent, explains shares seven tips for achieving and measuring event ROI
A step-by-step guide to help you get started on the social network.

Upcoming events

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.
21 Oct
Join this session to get a better understanding of lead nurturing and how it can benefit not only your marketing department, but your...
22 Oct
Emotional Engagement: Connecting your brand to your customers to meet ROI.
05 Nov
Join this webinar to learn the benefits of lead scoring, why it can benefit your organisation and how to get started.
05 Nov

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite.
15 Oct
This session will provide B2B newcomers with a broad introduction to the marketing environment, understanding of the key challenges and opportunities facing B2B practitioners.
06 Oct
This session will help B2B marketers understand how best to utilise the different format options for online events as part of a demand generation programme.
01 Jan
This session will provide marketers with methodology and framework to brief a creative campaign or marketing ideas, and review results of creatively led campaigns.
22 Oct