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Research & reports

This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders.
This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations.
This guide explains how to achieve sales and marketing alignment, contains a sales collateral planner, award-winning case study and key learnings.

Case studies

Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects.
Standard Life launches campaign to promote thought leadership and re-engage audience.
ESMO, the European Society for Medical Oncology, saw 95 per cent of its emails delivered to subscriber inboxes.

How tos

Get your web usability testing right with these tips from Danny Bluestone, MD of Cyber-Duck.
Marcos Sanchez, VP global corporate communications of App Annie, offers advice on getting your app noticed amongst millions of competitors.
Google is constantly making updates and amends to its SEO algorithms. Neil Erlam, CEO of Netbiz, offers some advice on staying up-to-date.

Upcoming events

This webinar discusses the main points of the new EU Data Regulation (EUDR) and how it could affect your direct marketing efforts.
24 Sep
This webinar discusses the importance of having good marketing leads, and demonstrates how to ensure only the best ones are passed to sales.
22 Oct
Emotional Engagement: Connecting your brand to your customers to meet ROI.
05 Nov
Join this webinar to learn the benefits of lead scoring, why it can benefit your organisation and how to get started.
05 Nov

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite.
15 Oct
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.
01 Oct
This session will help B2B marketers understand how best to utilise the different format options for online events as part of a demand generation programme.
01 Jan
This session will provide marketers with methodology and framework to brief a creative campaign or marketing ideas, and review results of creatively led campaigns.
22 Oct