Get the answer to your B2B marketing question...

Research & reports

This 2015 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations
This Beginner's Guide offers practical and strategic advice to help you make the most of the social network and engage with your customers and prospects in a more meaningful way
B2B Marketing's analysis of current MA trends will help you to benchmark your activity and select the best MA provider for your brand

Case studies

IT giant EMC used a social-driven coordinated strategy to magnify the impact of its biggest ever global product launch
Capgemini saw growth in leads generated via social media after implementing its Expert Connect programme
Blackbox Document Solutions gained new customers by streamlining its online marketing and lead gen mechanism

How tos

Advice on how keeping your customers close will improve your new product development
With all the emphasis on content, how your messages look has been overlooked. We reveal what marketers should look for in a good typeface
How marketers can capture customer sentiment and use it to boost their content campaigns

Upcoming events

This fast-paced, practical webinar includes more than 40 examples, good and bad
16 Jul

Upcoming training

This course will show you how to apply a more sustainable and focused approach to nurturing prospects and clients
08 Jul
The session examine the role of the brand in the digital age, and the implications for this from marketing and the wider organisation
09 Sep
Learn how to use Google Analytics data, to boost lead generation sales for your organisation
23 Sep
This workshop is designed to help you create and review value propositions for products and services, ensuring they are relevant to your customers and aligned with primary objectives and pain points.
24 Sep