One in 10 women believes their gender has held them back in a marketing role, according to new research commissioned by Episerver as part of its ‘Digital Ninety-Nines’ project.
The findings revealed that, despite 89% of women across the marketing industry feeling more satisfied with their jobs, women are actually four times more likely to feel restricted in their roles.
Episerver’s ‘Digital Ninety-Nines’ project sets out to honour and observe the achievements of women in marketing and technology around the world.
The initiative includes input, interviews and support from high-profile women from companies like Amaze, Microsoft and IBM.
Jessica Fardin, senior director of marketing and channel programmes at Episerver, said: “Episerver has witnessed major developments in the digital marketing industry over the last 20 years, yet the industry is lagging in its inclusion and appointment of women in significant technology leadership roles. Women make up only 17% of the UK technology sector – a figure that drops for senior positions.
“On International Women’s Day, Episerver is keen to raise awareness of the fundamental role that women can play in digital marketing and IT and champion those who are leading the way through our Digital Ninety-Nines project.”
