Topping the ninth annual B2B Marketing B2B Agencies League Table is a new entry from OgilvyOne (UK). It seizes the top spot from Bray Leino, despite that agency achieving a commendable 11 per cent year-on-year increase in gross income.
Other notable changes in the top 10 this year include Mason Zimbler, which from 15th to sixth spot. Ogilvy is just one of an unprecedented flood of new entries or re-entries to this year’s league table, which also include Freestyle Interactive, Twogether, Torch B2B, Nice Agency, Something Big, Corporate Innovations, Foundry Communications, Fifth Ring, Berghind Joseph and Bite.
The arrival of so many agencies that did not feature 12 months ago inevitabley means many of those listed in 2012 slip down the ranking not on account of poor performance, but because other names have slipped ahead of them.
Top 60 B2B Marcomms Agencies
6. Mason Zimbler (Harte-Hanks)
20. Marketing Options International
26. McDonald Butler Associates
34. Technical Associates Group
46. The Foundry Communications
55. Clock Creative Communications
B2B Agencies Benchmarking Report 2013
Full League Table data plus more analysis and indepth agency profiles can be found in this report, which is an invaluable to tool for clients seeking to find and evaluate new agencies to work with. The B2B Agencies Benchmarking Report is free to Premium Members of B2B Marketing, otherwise it can be purchased online and in hardcopy format.
