by Rob Wolfe
In September 2012, I posted a listing of of marketing conferences scheduled for October-November 2012 that you could follow on Twitter. It turned out to be one of my most viewed articles of the year. Recently, in viewing my site stats, I’ve noticed a surge in the number of viewers of that article and in the number of people using search terms such as “marketing conference 2013,” which made me realize marketers are looking now for 2013 marketing-related conferences to attend or follow as we approach the end of 2012 and head into the new year.
So, here I provide a listing of 13 marketing-related conferences planned for 2013 in the U.S.–a set of exciting professional gatherings with relevant and diverse content, perfect for motivating you and your marketing department to help drive success for your business in 2013, helping you stay abreast of current and expected trends in areas related to marketing, and providing opportunities for connecting with other ambitious business leaders.
Note: This listing is in no way comprehensive. There are many other important marketing events occurring during 2013. Please feel free to comment on this post to provide info for any other marketing conferences, including dates and URLs, that readers should consider attending or following in 2013.
Mobile Marketing Association Forum: The Power of Mobile in the Marketing Mix
January 29-30, 2013 | San Francisco, CA
http://www.mmaglobal.com/events/forums/sanfrancisco2013/overview
When more than 90% of consumers have their mobile phone within arm’s reach 24/7, it’s abundantly apparent that mobile’s “power of the personal” must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you’re your thinking, but also your business. Walk away from this event with your own roadmap for how to effectively infuse mobile into your brand’s broader marketing strategy and send you on the right path for 2013 and beyond.
February 2013
MarketingProfs Digital Marketing World: A Free Virtual Conference Series
Starting February 8, 2013 | Online
http://www.marketingprofs.com/events/24/conference
A series of sharply focused digital marketing experiences. It’s completely free!! Attend Digital Marketing World for: Three new presentations from real-world practitioners; plenty of live Q&A time with speakers; guidance on the latest tools and strategies from leading vendors; ample networking opportunities with your peers; a fully-featured virtual conference environment with networking lounge, exhibit hall, and resource center. Not sure you can make one of the conferences, but love the topic? Each conference is available on-demand for 90 days after the live show, so go ahead and register!
March 2013
AMA Analytics with Purpose: The Human Edge of Big Data
March 4-5, 2013 | San Diego, CA
http://www.marketingpower.com/Calendar/Pages/analytics-with-purpose-the-human-edge-of-big-data.aspx
The way we compile, assess, and act on data is evolving all the time, and marketers and researchers must adapt to it. AMA’s new conference is designed to help them do just that. This conference will provide two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike. It will focus on the purpose of analytics – driving better decisions, creating insights, and growing business, but it will also focus on the human side.
SMX West – Search Marketing Expo
March 11-13, 2013 | San Francisco, CA
http://searchmarketingexpo.com/west/
SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices. Personalize your SMX West experience. Attend any of the more than 60 sessions and keynotes that suit your needs and maximize your investment. There are sessions just for you – whether you’re new to search or an experienced internet marketer, employed at a Fortune 500 company or run your own business or agency.
April 2013
Inbound Marketing Summit (IMS) New York 2013
April 3-4, 2013 | New York, NY
http://www.inboundmarketingsummit.com/new-york/
Inbound Marketing Summit (IMS) is the one event that brings together enterprise CMOs, business leaders, agency execs and their teams, awesome keynotes, expert panels, plus solutions providers and their tools, all in a dynamic, community-based setting. Learn about the latest in social strategy and branding, content marketing, online video, Social CRM, mobile payments and more. And explore how to turn your plans into action with exclusive demos, showcases and the multimedia experience you expect from The Pulse. Come join the marketing revolution
DemandCon: Accelerating the Sales and Marketing Funnel
April 15-16, 2013 | San Francisco, CA
http://www.demandcon.com/sanfrancisco/2013/
The industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon’s content is presented by the world’s foremost thought leaders and covers information on the latest research, strategies and tactical best practices in B2B Sales and Marketing today. The conference includes Keynotes, 45-minute presentations, 90 – 120 minute mini hands-on workshops, as well as optional full day intensive workshops.
iStrategy Miami 2013: Transform Your Digital Strategy
April 23-24, 2013 | Miami, FL
http://www.istrategyconference.com/events/miami/
It’s where the rubber meets the road in serious online business marketing. SEO, SEM, social, mobile, community, commerce. Join North America’s most forward-thinking digital marketers, social media mavens and online experts as they converge on Miami in April 2013 to discuss the future of digital marketing and share strategies for improving customer engagement, driving conversions and developing campaigns that positively ring with authenticity, relevancy and significance. If building a high-performing, integrated marketing strategy is important to your organisation, then iStrategy is for you!
May 2013
Content Marketing Strategies Conference
May 8-9, 2013 | Berkeley, CA
http://contentmarketingstrategiesconference.com/conferences/
The Content Marketing Strategies Conference, hosted by dlvr.it, is the only event to specifically focus on helping Small Businesses understand the pivotal role content marketing plays in demand generation, sales, SEO and social. Attendees are guaranteed to walk away with an action plan to kick-start or enhance a content marketing program. Our boutique conference brings together thought leaders for two days of intense discussion and case studies. Come explore the future of content marketing.
International Business Marketing Association (BMA) Conference
May 29-31, 2013 | Chicago, IL
http://www.marketing.org/i4a/pages/index.cfm?pageid=5681
Conference details and info to be made available in the near future.
October 2013
DMA2013: The Global Event for Data-Driven Marketers
October 12-17, 2013 | Chicago, IL
As all marketing becomes data-driven, marketers will need to up their game to not only anticipate their customers’ needs, but also deliver relevant, measurable, on-demand messaging—all the time—in an omnichannel marketing environment. DMA2013 will focus on meeting the tough demands of big data, global consumers, and shrinking attention spans so your integrated marketing efforts keep winning.
Pivot Conference: From Social Brands to Social Business
October 15-16, 2013 | New York, NY
Pivot is not a Social media conference, nor even a traditional conference at all. Pivot is as close to a true Social community of powerful leaders as a physical gathering can be. In our incisive on-stage conversations, the speakers contribute to the audience, the audience contributes to the speakers and everyone contributes to one another. All Pivot’s participants are leaders of Social initiatives from major brands and the organizations that serve them. The result is a singularity that defines the heart of Social for the year ahead. NOTE: Pivot is primarily an invitation-only conference for senior executives driving Social initiatives at Big Brands and Agencies. If this describes you, visit the site to request a VIP invitation to Pivot 2013.
The Market Research Event: The New Value Proposition: Transforming Insight Partners Into Strategic Consultative Leaders
October 21-23, 2013 | Nashville, TN
http://www.iirusa.com/research/event-home.xml
TMRE delivers more proven value than any other event of its kind. The annual meeting place for career researchers. Budgets are precious. Spend smarter with TMRE – the brand that delivers NEW value every year…making it the best investment for the future of both yourself and your company.
Date TBA in 2013
The Mobile Marketing Conference: Capturing Share of Mind, Driving Transactions & Proving ROI
Date TBA | Location TBA
http://www.iirusa.com/mobilemarketing/homepage.xml
MORE brands and MORE brand stories. The 2013 Mobile Marketing Conference will unite today’s pioneering marketers on a quest to uncover the value of the mobile medium as an “always on” channel to engage consumers and convert mobile interactions to transactions. Featuring a robust agenda of innovative stories shared by brands themselves, this program is co-created by mobile experts and visionaries in order to be truly reflective of the industry’s immediate learning goals.
