The foundations of starting a business should include three small investments, cloud computing, good business internet and online marketing.
Of course, starting out in any business can be a real strain on finances so making more investments will feel like the last thing you want to do, but we will explain why you should make spare some extra cash.
Business Internet
Whether your company sells better from its ‘bricks and mortar’ or from its website, having a good strong business internet will ensure any questions, queries or sales through your website are completed and received without any quibbles.
Having an internet connection that allows you and your staff to browse and complete task online quickly and easily is good for productivity too.
Cloud Computing
Cloud computing is something that has only really grown over the last year or so, but has already shown how useful it can be for a number of businesses, large or small. As well as a whole host of eco benefits, cloud computing is also extremely influential in the productivity and efficiency of your business.
Regardless of your location, you can get into ‘the cloud’ where all of your important documents are stored and backed-up so you can complete tasks easier. Because everything is backed-up, you don’t have to worry about onsite servers which take up room and use more energy in the workplace. Cloud computing is a money saver and can be scaled up or down dependant on your business.
Online Marketing
Online marketing has met some critics over the last few years, but it is extremely important for new businesses moving into a field full of competition. Getting it right at the start is crucial too and can often be the difference between a good website and a bad one.
Search engines are tweaking their algorithms constantly, so making your website seem relevant to the user is more important now than it ever has been. You don’t have to spend thousands of pounds to get it right, but we would suggest investing in an SEO audit, which would look at your website and see what tweaks can be made to optimise it for performance.
These three investments will help streamline and improve your business before it even really begins. It shouldn’t feel like more bills to pay, but a way to improve return on investment. Once you get these three right, you should see your business pick up even more.
