B2B Marketing
The critical part in capturing leads from a webpage is conversion, wherein an effective registration or subscription system acts as the point of entry into the sales and marketing funnel. In the B2B lead generation process, that is the moment site visitors make the transition from mere passersby to high-quality leads.
When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck
Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting
Last week I was privileged to moderate an excellent roundtable organised by CogniClick: Do more with data! and Helen Kensett , which was ostensibly focused on the evolving role of data in enabling thought leadership,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
