With buyers pressed to move faster, IT vendors have had to accelerate campaigns across all stages of branding, lead generation and social media, or so research conducted by Tech Target would have us believe. At their conference entitled, Online ROI Summit, held in London on May 22nd, 2012, Tech Target, the owners of Computer Weekly, lined up an impressive set of speakers from HP, Kaseya and Dell to share examples of how companies were successfully integrating and converging marketing for bigger, better results. They also shared results from a global survey of IT buyers fielded from June 2011 and completed by in excess of 4000 survey respondents.
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- Waggener Edstrom
5 Key Trends in IT Buying Behaviour
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