B2B Marketing
Seventy-two per cent of B2B agencies saw financial growth in the latest financial year, according to B2B Marketing’s newly published 2014 Agencies Report.
Meanwhile, the average number of agency employes has grown by 22 per cent in this period, more than doubling last year’s 10 per cent. This means the average B2B agency now has 52 employees.
The research also revealed the average gross income per agency employee is £85,509 in 2014, slightly less than 2013’s £86,581 average.
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
