Most companies fail when it comes to following up on leads collected at a Trade Show. Ultimately this could prove to be fatal to a business, given the negative effect on ROI.
With the help of marketing automation, you should be extending your marketing efforts way beyond the exhibitor stand if you want to nurture your new leads.
Read our tip sheet to learn how to adopt the following points to your overall strategy:
- Prioritising qualified leads.
- Staying top of mind with post-event emails.
- Treating every lead as ROI.
- Using dynamic content combined with effective marketing automation tools.
