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Are you a brave B2B marketer?

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This research explores the importance of bravery to B2B marketers – whether it’s creating bold and provocative campaigns, or saying no to stakeholders. And crucially, how companies can create a culture that fosters a bold approach.

Having the courage to experiment – to try new bold, innovative ideas – will help you gain a competitive edge. Yet many businesses are failing to do this. Encased in bureaucracy and a fear of failure, B2B marketers are missing the opportunities that will put them at the cutting edge. 

This research, carried out in association with Octopus Group, explores the importance of bravery to B2B marketers – whether it’s creating bold and provocative campaigns, or saying no to stakeholders. And crucially, how companies can create a culture that fosters a bold approach.

Download this free, 16-page report to find out:

  • Five key things you can do right away to be a braver B2B marketer
  • How you can develop a culture of bravery within your organisation
  • Why failure could be your route to success
  • How confident B2B marketers are at challenging decisions
  • Three great examples of brave campaigns in B2B marketing.
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

global marketing agencies B2B
  • People, Teams and Skills, Strategy and Evolution

Want To Find Out The Top B2B Global Marketing Agency? Read Our 2025 Report

  • People, Teams and Skills, Strategy and Evolution
Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond.
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  • People, Teams and Skills, Strategy and Evolution

Satisfy the CFO: A Blueprint for Securing Marketing Investment

  • People, Teams and Skills, Strategy and Evolution

Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking

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Are you a brave B2B marketer?
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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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