"> Advertise with Us
"> Contact Us

Do you know what sales really do with your leads?

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

In this exclusive research learn B2B marketers’ biggest frustrations and concerns with the way sales deal with the leads they’re sent – and how to overcome them.

In this exclusive research, carried out by B2B Marketing in association with Cyance, we reveal B2B marketers’ biggest hurdles and frustrations with the way sales deal with the leads they’re sent – and how to overcome them.

Download this free study to find out:

  • Why leads not being followed up promptly is the number one concern for B2B marketers
  • The reason why almost half of marketers still send leads straight to sales without scoring them
  • The average time it takes sales to follow up on qualified leads send by sales 
  • How many organisations are still operating without definition of what makes a qualified lead
  • How predictive marketing can tackle many of the frustrations marketers have around lead management.
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

ABM Technology 2025
  • ABM & demand generation

Martech Vendor Spotlight Report: ABM Technology 2025

  • ABM & demand generation
Check out B2B Marketing’s 3rd ABM martech report, featuring 50+ in-depth vendor profiles, an ABM ecosystem and commentary on what’s to come in the industry.
Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more