Some marketers do not understand the value of tracking anonymous site visitors. While marketers may strive to have website visitors fill out a whitepaper download form, or self-identify via the “contact me” button, the reality is that potential buyersare researching your company and products far in advance of their willingness to identify themselves. If you wait for prospects to self-identify before you start tracking their actions, you may find yourself trailing competitors who do track anonymous visitors.This whitepaper from eTrigue looks into the benefits of tracking anonymous tracking and how this can give your organisation a competitive edge.