Marketing has moved up the strategic agenda in recent years due to the changes that the digital revolution has brought. Gone are the days when it was seen as a nice to have and the first area to cut costs when budgets were tight: the move online means that marketing is now recognised as having a huge role to play in a company’s sustainable revenue generation.
This whitepaper explores how to help CMOs prove credibility at board level, where typically marketing has not been perceived as an important part of the revenue generation cycle.
