emedia’s 2012 B2B lead generation & content marketing survey reveals a lack of strategic planning when it comes to lead generation and content marketing.
This sentiment is clearly visible in the fact that, although lead generation is of great importance to B2B marketers, very few have a separate strategy and/or budget for creating the content that’s going to drive it.
Additionally, marketers seem to be focussing on producing content that’s good for conversion, rather than the lead generation/brand awareness goals that they want their content marketing to achieve.
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success
- ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
