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The technology test

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This document contains the comments and conclusions of the roundtable, covering elements such as:
  • Using storytelling to get the c-suite on board
  • Working successfully with the IT department
  • The management of tech deployment.

"There needs to be a process of continuing communication to get people onboard and engaged"

John Doe

Areas of discussion included working with sales and external vendors effectively.

B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

Commercially successful B2B campaigns
  • Content, Creative & Campaigns

Top Commercially Successful B2B Campaigns on Awards Shortlist

  • Content, Creative & Campaigns

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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The technology test roundtable
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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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