Are you looking to provide your Twitter account with more exposure? Have you thought about using search engine optimization (SEO) tactics in Twitter marketing? There are a few simple techniques that can turn out to be extremely beneficial and will increase the chances of your Twitter account showing up in both Google and Twitter search. Is this what you want? It is best to take a start with relevant keywords. You should think about using the keywords that have been incorporated in the metadata of your website. It is possible that these keywords may not translate well to Twitter, but you can combine them with popular topics and hashtags on Twitter, which will work quite well in your content.
You can monitor your link clicks, engagement and reach to identify which keywords are working best for you. Keep your eye out for the spikes in these metrics as they will indicate the tweets that contain effective keywords. In this way, you will be able to incorporate these keywords into your profile and tweets for getting the desired exposure. The business also has the option of expanding its keyword list by mentioning the names of events that it was a part of. The list can go as long as you want provided the keywords are relevant to the brand. Also, it should be updated.
When you have your business keywords in hand, here are some of the ways you can boost your visibility for not just Google search, but also Twitter search:
- Optimizing your account for Twitter search
Right now, tweets have taken up the main stage at Google, but you can get long term search-ability when your account is optimized for search on Twitter. First things first, you need to ensure that your handle and username are a reflection of your brand and website. The best bet for being discovered by your desired audience is to remain consistent in your branding efforts on all channels. This doesn’t mean that your handle and user name has to be the same; it just has to be relevant because the handle is part of your unique Twitter URL and the username appears next to your profile photo in all your tweets.
Changing your username is easy, but handle can be a bit trickier. Also, change will create confusion amongst your followers so you should make a selection after a lot of thought. Avoid using lots of numbers or it might be flagged as spam. The places where you should actually make changes and updates for promotion of events or marketing campaigns are your link, bio and photo. Your bio is regularly indexed by Twitter and any changes can have an impact on your relevancy score in terms of search. 160 characters are available for your bio and they should be used in the best possible way. The profile photo also has relevance and SEO weight. The filename should include keywords.
- Incorporate Google’s markup code in your website
Google allows you to embed code in your website for specifying the preferred social accounts that should be included in your search results such as Twitter. Apart from Twitter, you can also mention your profiles for Google+, Facebook, YouTube, Instagram, SoundCloud, Pinterest, MySpace and Tumblr. All you need to do is get some code from Google’s developers site and add it to yours.
- Include keywords in your tweets
Each time you tweet, you have the chance of showing up Google’s search results for a topic that’s important to your current and prospective clients. Sure, search results for websites stay on top longer as opposed to tweets, but this provides you with a valuable opportunity of becoming more relevant via your tweets. You should constantly vary and test your content to know what works. Twitter analytics can come in handy as your tweets can be reviewed to judge their effectiveness. When you find something that’s working, try using that particular topic for additional tweets.
An SEO Expert from a Phoenix SEO company suggests thinking from the point of view of people searching and considering what and why they search. Make sure you are able to provide readers with everything they are looking for via your tweet. The more effort you put in, you will be able to obtain better results.
- Retweets should be encouraged
Apart from Twitter and Google search, the most effective method of expanding the reach of your tweets is retweeting. As opposed to Facebook, Twitter doesn’t have a penalty for asking others to share your content. There is a clear call to action at the end of some of the most organic tweets. The key is to ensure that your tweets are short enough to be retweeted. 120 characters or less is the optimum length for encouraging retweets. This leaves plenty of room for other users to add their own handles to them. Some handles may be longer, but 120 characters are usually deemed sufficient for accommodating even the lengthiest ones.
Similar to what Twitter does with its Twitter chats, you are creating a search stream every time you do a Google search. The only difference is that a lot more content is supplied by Google and there is a slower change in stream. Therefore, it is a natural fit to put these two types of search together, especially since hashtags and keywords are tracked by Twitter in the Trends feed. While it may not be possible for a business to measure the exact reach of a tweet, there is no denying that Google does give Twitter accounts a level of authority.
Hence, the best way to attain a strong reach overall is to post content that’s worthy of retweets, have high quality followers and time your tweets in such a way that most of your followers are online on Twitter. The name of the game is basically inciting a good response from the audience towards your content. You should focus on the quality of your content and write for humans and not robots as SEO algorithms are changed and updated quite regularly.
