The ABM stream took place on day 2 of Ignite London 2020 on 24 June
Embedding client-centricity: the journey from comms to marketing
Iulia Balan and Salma Gaber, State Street
Who to target in a post COVID world – It’s time to review your priorities
Chris Ashley-Manns and Charlie Nicholson, ReallyB2B
ABM for demand generation
Melissa Chang, PureB2B
This session is currently unavailable
Strategic marketer – ABM, digital and communications
Claire Bloxham, Korn Ferry
Getting started with ABM: a no-bullshit crash-course in making it work
Robert Norum, B2B Marketing
How Epicor used ABM to help builders merchants save their bacon
Charles Barkham, Punch!; Oliwia Wawak and Haris Admad, Epicor
