Each year, we survey hundreds of B2B marketers on the current state of ABM, and where it’s heading. The results are analysed by our expert analyst, and used to build an in-depth report on the state of ABM.
This year, our survey asks you:
- What is the main aim of your ABM programme?
- What percentage of your marketing budget do you allocate to ABM?
- Which of the following best describes your efforts to define your target accounts?
And more.
The results of this survey will be presented and discussed in full by analyst Peter O’Neill at the ABM Conference. If you’d like to be a part of this year’s survey, click here.
In return for completing this survey, you’ll receive a digital copy of the finished ABM report. You’ll also be entered into a prize draw to win one of five pairs of Premium passes to the virtual ABM Conference on 4–5 November. As if that wasn’t enough, one participant will also win a Razer Kiyo professional webcam (worth £100).
Please note that the deadline for completing the survey is Friday 16 October, so what are you waiting for? Take part now!
