Technology provider Access Intelligence has promoted two senior marketeers, Flavius Cerbu and Jake O’Neill, into newly created roles in lead performance and content marketing.
Flavius will serve as group head of performance marketing to drive innovation in analytics and paid for marketing. He was previously the CRM and digital acquisition manager for Vuelio for two years before being appointed this year.
Jake will serve as the head of marketing for Vuelio and ResponseSource, where he will be responsible for content strategy, partnerships and industry engagement. He previously served as marketing manager of Vuelio. Both will work alongside Davide Berretta, VP marketing for Pulsar, and report to CMO Natalie Orringe who joined the team in October 2019.
Access Intelligence hopes to expand in 2020 after rebranding last year and moving into new purpose built offices in Farringdon. Access Intelligence delivers SaaS products to over 3,000 PR, communications and marketing brands.
Joanna Arnold, CEO of Access Intelligence, said: “The development of the Access Intelligence Group and reset marketing strategy creates a platform to accelerate into the year ahead. By developing our brand based on customer insight, our ambition is to be the partner that supports the industry in navigating successfully the challenges ahead – from fake news to influencer marketing, real-time reputation management to audience engagement and evaluation.”
