Digital experience company Acquia has acquired customer data customer data platform AgilOne.
Acquia hopes this acquisition will provide digital experiences and customer engagement, using AgilOne’s customer data and artificial intelligence.
Acquia provides global brands with technology that builds, delivers and optimises digital experiences. AgilOne is a customer data platform for enterprise companies. AgilOne will be available to Acquia customers as both a standalone offering and a part of the Acquia Open Marketing Cloud.
Omer Artun, founder and CEO of AgilOne, said: “Marketing teams and data professionals are under tremendous pressure to improve customer experiences through the use of data, but often fall short in delivering on that promise because data is dispersed across so many different technologies. We’re excited to join forces with Acquia to help marketers tackle the very big challenge of wrangling their data, and applying advanced machine learning and analytics to deliver world-class digital experiences no matter how the customer engages with a brand.”
