Solutions company Act-On has chosen Nina Church-Adams to become its new senior VP of marketing, in an attempt to expand the company’s global presence.
She makes the move from Finastra, where she held multiple head of marketing roles. Church-Adams has also previously held senior leadership roles at Nike and American Express.
The appointment is part of a wider plan to establish Act-On as a global leader in digital marketing, that has seen 50 new employees.
Kate Johnson, CEO at Act-On, said: “This is an exciting time where Act-On is actively transforming the marketing automation industry through its new Adaptive Marketing platform. We are delighted to have someone of Nina’s calibre join the Act-On team, bringing her deep branding, product marketing and strategic go-to-market expertise to meaningfully accelerate our market impact.”
Church-Adams added: “As a marketer myself, I’m passionate about the idea of empowering marketers to do their best work and am excited that Act-On is poised to be the leader in the next generation of marketing engines.”
