Telecommunications company Alcatel-Lucent has launched a video series putting CIOs centre stage as the unconventional hero.
Created by agency Twist & Shout, the videos feature Ray Martin, a CIO whose company has been taken over by a huge multi-national. Martin is seen attempting to take on the ‘sharks’ of the corporate world with comedic effect.
This series aims to draw attention to Alcatel-Lucent’s offering ahead of some major product releases, showing CIOs that the brand understands their world; the challenges, problems and issues.
