B2B Marketing
Online market place Alibaba has released a video mini-series detailing how it helped three start-ups grow their businesses.
The ‘Good ideas, great businesses’ webisodes are designed to raise awareness of Alibaba’s services among entrepreneurs and SMEs. Each episode is about eight minutes long and is available to view on the Alibaba website.
The online market place staggered the posting of the videos and has been using Twitter and Facebook to promote them.
Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face
The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
