B2B Marketing
‘Chinese internet-based B2B ecommerce business Alibaba is expected to float later this month with the largest every IPO valuation for a tech company
The company will be offering an estimated 320.1 million shares, priced between $60 to $66.
The brand launched the IPO on Monday, with the deal to go through on 18 September. If successful will raise around $21 billion (£13) billion, trumping Facebook’s 2012 IPO by around $5.1 billion and becoming the largest floation of its kind.
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
