CX management platform Alida and data analytics company Stratifyd have partnered together to enable Alida customers to use multiple data sources to understand its customers.
Stratifyd’s powerful Natural Language and Speech Analytics engine will be integrated into Alida. This will enable brands to tackle business opportunities such as creating predictive models for customer retention and identifying root causes of emerging issues by tracking customer anomalies and trends.
Ross Wainwright, Alida CEO, said: “By partnering with Stratifyd, we can more deeply empower our customers around the world. Stratifyd’s data analytics tools are exceptional. After evaluating several contextual offerings in the market, we selected Stratifyd as their solution provides the flexibility and accuracy that we need to enhance our Alida CXM platform.”
Derek Wang, Stratifyd CEO and co-founder said: “Alida has been at the forefront of uncovering customer insights and industry trends for decades. And now, with the launch of the Alida CXM platform, which will integrate our AI-powered data analytics engine, Alida is delivering an innovative and sophisticated solution that gives it a competitive edge in the CXM market. This OEM agreement is structured for scalability and is a big win for both companies and our customers.”
