Foreign exchange broker and sport sponsor Alpari has launched a film campaign ‘The sailing lesson’ featuring Channel 4’s magician Troy Von Scheibner.
Troy meets Alpari’s unsuspecting professional sailing crew, Team Alpari FX, for a sailing lesson with a difference. While the sailing team teaches Troy some key sailing techniques, the magician also reveals some of his magic skills.
The film marks the sailing team’s new 2014 line up who will be competing in this year’s Alpari World Match Racing Tour (AWMRT).
The AWMRT is a global sailing series with six events worldwide, across Asia, Europe and North America. Running from June to November, the AWMRT sees world leading sailors race for the biggest prize in competitive match racing: $1.4 million.
Elizabeth Bacon, sponsorship and events manager at Alpari UK, said: “Providing the extraordinary is an ethos we live by at Alpari, from the service we offer our clients to the sports we partner with. Having had strong ties to sailing since 2012, we’re proud to support professional sailors who show extraordinary passion and talent. Today was a great way to welcome the new crew and show them a little magic of our own.”
