Data analytics platform Alteryx has appointed Amy Heidersbach as CMO with the aim of increasing company growth.
The new CMO will be responsible for developing Alteryx’s go-to-market strategy as well as delivering data-driven programs to help customers with digital transformation.
Heidersbach moves to the company from CareerBuilder where she held the role of CMO. Prior to this she has also led the marketing team at Capital One, Needle, and PayPal.
Heidersbach said she was thrilled to be joining a talented and passionate team and was ready to help Alteryx use analytics to deliver more targeted and effective marketing programmes. “Alteryx is a dynamic brand and a clear leader in the analytics space, evidenced by the company’s continuous innovation, fast growth and customer passion. Enabling millions of citizen data scientists around the globe to learn faster, make better business decisions and have a positive impact on their customers is an important an audacious vision,” she said.
Scott Jones, president and chief revenue officer at Alteryx, said the company believes marketing is a critical driver in its success.
“We believe now is the time to further invest in modern, integrated marketing strategies that communicate our unique value to the market. We are excited to welcome Amy to the Alteryx team as we continue to transform the data science and analytics market and aggressively grow our global presence.”
