We have some important news to share: B2B Marketing’s martech event, Martechopia, will not be taking place as a standalone event in 2025. But don’t worry — this isn’t a farewell.
In 2025, we’re giving martech an even bigger stage by integrating it into our flagship conference, B2B Ignite, which will take place on 2 July 2025. Known for its diverse agenda, B2B Ignite has always been a must-attend event for B2B marketers, featuring content tracks that cover B2B at scale, brand, innovation, buyer enablement, big-picture keynotes, and more. Now, we’re thrilled to announce that these content tracks will also include dedicated martech-focused sessions.
What does this mean for you?
Martech is critical to driving growth, enabling innovation, and delivering exceptional business results. It is now an absolutely essential string to any B2B marketing department’s bow; teams need to not only understand it, but implement it correctly, in order to stay ahead of the curve. Therefore, we feel it’s a natural step up for martech-focused content to take a place alongside B2B Ignite’s other key disciplines.
Embedding martech-focused sessions into the agenda will ensure that digital marketers and marketing operations professionals can access the same high-quality insights and inspiration they’ve come to expect from Martechopia—but within the dynamic environment of a broader B2B conference.
Expect sessions packed with actionable martech insights, real-world case studies, and the latest data from technology leaders. Whether you’re looking to effectively use the power of AI, streamline your digital strategy, or get to grips with successfully integrating your newest martech tool into your stack, B2B Ignite’s martech sessions will provide the tools and knowledge you need.
Be a part of Martechopia’s evolution
To ensure you’re the first to hear about our martech-focused sessions and get notified when tickets for B2B Ignite go live, register your interest here.
Stay tuned for more updates and the full agenda, which we’ll be unveiling in the new year. We can’t wait to see you at B2B Ignite 2025!
