Distributor of paper, packaging and visual communications products, Antalis, has launched a creative Christmas competition targeting designers with the opportunity to win one of three crates of champagne.
A mailer will be sent to a list of creative professionals with a cut-out star to decorate however they choose. Professionals are then asked to tweet their creations using the hashtag #followthestar to have the opportunity to win one of the crates.
The DM was created by Stocks Taylor Benson, and features a twist on the Christmas Carol ‘We Three Kings’, which has been changed to: ‘Oh paper of wonder, paper so white, paper with recycled beauty and bright, environmental leading, still proceeding, guide us to thy perfect printed sight.’
The activity aims to highlight the company’s Cocoon range of 100 per cent recycled paper.
Natalie Thomas, marketing manager for Antalis UK, commented: “Not only is this campaign a great way to showcase the appearance and important environmental credentials of Cocoon, but it’s also a fun way for designers to get creative and interactive with the piece.”
