These insightful quotes from the account-based marketing pros at November’s conference will inspire you to master your ABM
On 5 November, 500 fired-up account-based marketers joined us for B2B Marketing’s annual ABM conference in London. They heard from more than 40 expert speakers, learning from their successes and failures, and gaining insight as to how they might perfect their own programmes.
To help you along your ABM journey, we’ve gathered together 15 of the best quotes from the day to inject some account-based wisdom into your day.
This year’s ABM report provides essential reading for those wanting to gain a realistic and confident view on the typical cost of ABM, how long it takes to hit ROI and the success marketers you’ll see along the way.