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3 ways to rethink your B2B loyalty marketing approach | B2B Marketing

How to meet customer expectations by leveraging digitally enabled, B2C-inspired experiences

Focusing on the traditional marketing funnel won’t meet today’s customer expectations, so it’s time for B2B marketers to rethink their engagement strategy to one that reaches customers across the entire lifecycle.

Audience dynamics are changing, and that means the customer journey relies on increasingly digital engagement. Find out how to refine your approach to a personalized B2B customer experience in three areas

Read this guide to learn how you can start:

  • Activating moments in the customer journey that engage, educate, and reward
  • Using gamification reinforced by behavioral science
  • Collecting zero-party data that reveals preferences, attitude, and sentiment

The B2B landscape is quickly evolving, and typical sales funnel and ABM approaches won’t give brands the competitive advantage they need to engage, convert, and retain customers.

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