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3M wraps Minnesota HQ for Wonder campaign | B2B Marketing

Science and technology business 3M has unveiled the next stage of its ‘Wonder’ campaign, by wrapping two sides of its 12-story headquarters in St Paul, Minnesota in its own products.

The wrap is made up of 500 individual pieces of film on the building, with 3M Controltac Graphic Film used on the building, and 3M Scotchcal Perforated Window Graphic to cover the windows. The two sides of the building are visible from the adjacent Interstate 94.

3M’s ‘Wonder’ campaign aims to inspire people to be curious about the world around them

, as well as highlighting the impact 3M’s own science has on the world around them.

Laurie Altman, VP marketing and sales at 3M, said: “Every day around the world, 91,000 3M employees from diverse backgrounds and perspectives are inspired to go beyond simply asking questions so that they can solve our customer’s toughest problems and change the world for the better.

“That powerful combination of curiosity, passion and purpose – using 3M Science to improve lives – has been a part of our DNA for more than 116 years. We know there are many passionate and intellectually curious people in the world and we invite everyone to join us in embracing the spark that leads to problem solving.”

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