The must-know tips for marketers to up their game
It’s the time of year when marketers start to think about what they’ll do differently over the next 12 months.
But, as well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to STOP doing in 2019 too.
This practical step-by-step guide walks marketers through what NOT to do and how to make the all-important shift to achieving greater ROI:
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STOP
Split-testing emails -
STOP
focusing on vanity metrics -
STOP
building blogs to house important campaign content -
STOP
accepting a disconnect between data -
STOP
the disconnect between sales
“Marketers’ time is becoming increasingly precious so instead of duplicating effort, the priority should be achieving efficiencies”.
