The company’s total funding has now reached $63 million as it reinvents itself as a tool for account-based marketing orchestration.

In the first round of funding since 2015, 6sense has raised another $27 million for its

ABM orchestration platform, powered by AI

. Although the company started as a predictive modelling platform, it has reinvented itself as an ABM tool,

partly by purchasing the ZenIQ ABM platform

, and partly by leveraging its intent data.

The additional funding, led by Industry Ventures, including participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures and Venrock, will fuel product innovation, customer success, and continued category leadership, the company said.

The funding follows a record-breaking 2018 for the company, with 6sense delivering 100% revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer acquisition by 10x and

acquiring ZenIQ

.

Jason Zintak, CEO of 6sense, said: “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behaviour. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account-based marketing programs.”