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7 more things to know about B2B marketing in Asia

Following on from our first instalment, Michael King investigates the biggest cultural challenges facing senior marketers plying their trade in Asia. For this article, we interviewed Allan Tan, managing partner at Finn Partners; Jacob Stempniewicz, VP marketing at Andovar; Cassie Cheng, marketing and communications director at Mobvista; and Freya Simpson Giles, director at Giles Publications.

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