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ABM Conference 2018 – Exclusive Roundtable: What’s standing in your way of ABM success? | B2B Marketing

ABM continues to be a growing focus for B2B marketers.

But too many are encountering challenges when trying to achieve ABM success.

At this exclusive Conference 2018 roundtable, we’ll unpick some of the most common challenges in ABM, clearing the path for you to deliver results.

Topics for discussion include:

  • How to address your audience intelligently
  • Understanding your goals and motivations
  • Identifying issues or weaknesses and how to resolve them
  • Aligning on which accounts to target and how to segment them
  • Understanding which KPIs and metrics to set.

This is a chance to meet with industry peers who are likewise adopting an ABM approach, sharing experiences and swopping best practice to everyone’s benefit.

Whether you are new to ABM or looking to scale, this roundtable will provide you with the resources and tools you need to get real results from your ABM strategy.


How to reserve your place

This is an exclusive, invitation-only roundtable. You’ll need a Conference delegate pass to attend and have received an invitation. The lunch time roundtable roundtable will start at


. Lunch will be provided to all guests. Spaces are very strictly limited so please complete the form below ASAP to reserve your place.

When is it? 12:45pm – 1:30pm

Where is it taking place? The Mermaid, Puddle Dock, London, EC4V 3DB

Your personal data:

The data we collect here will be used to manage your roundtable booking and will be shared with Demandbase who are sponsoring this roundtable. For more information on how we manage your personal data

 please see our privacy policy

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