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An Honest Guide to B2B Product & Service Launches | B2B Marketing

Did you know 50% of product launches fail?

The launch of a new B2B product or service should  be an exciting  time for everyone involved. But fear of failure can quickly set in  when early results aren’t as promising  as you’d hoped.

Launching a new product or service is tough. So tough, in fact, that according to McKinsey, 50% of product launches don’t hit their targets. But those odds can be turned in your favour with adequate planning and research.

Read this guide to learn:

  • What makes a successful launch so difficult?
  • Why a longer-term approach is important to maximising your success.
  • How to build a strong foundation for your launch campaign

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