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Aston Martin Formula One partners with ServiceNow

Aston Martin Aramco Formula One (AMF1) have announced software company ServiceNow as the team’s official intelligent platform partner.

To correspond with the news, AMF1 will be debuting the logo on the team’s car for the next race of the season – the Las Vegas Grand Prix. Service Now will also be streamlining the AMR Technology Campus by connecting people, processes, data and devices.

This includes:

  • Automating AMF1 Team’s IT and facilities requests to solve issues quickly such as health and safety incidents.
  • Streamlining employee experience on a single platform to facilitate the onboarding process and self-service capabilities.
  • Enhancing AMF1 Team’s reporting and dashboard capabilities to help drive faster decision-making processes through identification of trends and prioritising support initiatives to maximise efficiencies in investment.


Chief Commercial Officer at ServiceNow, Paul Smith said: “The ServiceNow platform helps organisations fundamentally change the way they operate. By combining tools, services, and data on one single platform, Aston Martin Aramco Cognizant Formula One Team can drive faster decision-making and greater efficiency. We are thrilled to be Aston Martin Formula One Team’s ‘team behind the team’ as they continue their quest to be one of most technologically innovative sports teams on and off the racetrack.”

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